The Rise of Security Tags: An Essential Tool in Retail Theft Prevention

Jun 2023By Admin 1677


In the ever-evolving retail landscape, security has become a paramount concern. With the rise in both individual and organized retail crime, retailers are increasingly turning to innovative solutions to safeguard their assets. One such solution that has gained significant traction is the use of security tags and labels. According to a recent survey by the National Retail Federation, a staggering 80.9% of retailers are now leveraging Electronic Article Surveillance (EAS) systems, including security tags and labels, to combat theft.

The Growing Trend:

The National Retail Security Survey has shed light on some intriguing trends. It revealed that the use of merchandise alarms and electronic security tags has seen a substantial increase of 25.4% since 2018. Furthermore, the use of acousto-magnetic/electronic security tags has also risen by 12.7% compared to 2018. These figures underscore the growing reliance on EAS systems in the retail industry.

Understanding EAS and Security Tags:

At the heart of this theft prevention strategy is the EAS system. This system involves affixing security tags and labels to products, which then communicate with a surveillance antenna installed at the store's entrance. If a tagged item comes within the antenna's range without being deactivated (usually done at the point of sale), an alarm is triggered, alerting store personnel of potential theft.

The Evolution of EAS:

EAS technology is not a new concept. It has been around since the 1960s, but its effectiveness, accuracy, and affordability have improved dramatically over the decades, making it a go-to solution for retailers worldwide.

The Advantages of EAS:

EAS systems offer a multitude of benefits that make them an attractive option for retailers:

1. Effectiveness: EAS systems are known to reduce external theft by an estimated 60-80%.

2. Individual Product Protection: Each tagged item is individually protected, triggering an alarm if taken unlawfully from the store.

3. Immediate Alert: The audible alarm provides an instant alert to store associates, allowing them to respond promptly.

4. Ease of Use: Security tags and labels are easy to apply and remove, and the EAS antenna requires minimal maintenance.

5. Scalability: As a retailer's inventory grows, they can simply purchase more tags and labels compatible with their existing EAS system.

6. Visible Deterrent: The mere presence of a security tag can deter potential shoplifters.

7. Cost-Effective: Compared to the cost of shrinkage, the expenses associated with an EAS system are often insignificant.

8. Aesthetic Appeal: Modern EAS antennas can be discreetly installed, maintaining the store's aesthetic appeal.

9. Variety: A wide range of security tags and labels is available to suit different types of products.


In an era where retail theft is a persistent challenge, the use of security tags and EAS systems offers a robust and effective solution. As technology continues to evolve, so too will the capabilities of these systems, further fortifying retail security. To learn more about how EAS systems work and the variety of security tags and labels available, feel free to reach out to our team for further advice.

Previous  Sanya trip at the end of 2021

Next  The Pros and Cons of Hard Tags and Soft Tags: Understanding Retail Security

Contact us:
Tel: +86-516-61886636
Hotline/Wechat/Whatsapp: +86-136-1513-6665
Skype: easdragonguard
Add: Safety valley of Xuzhou, China

News letter: